About Us

At Circlus, we believe that meaningful change begins with understanding of people, systems, and possibilities. We are a research and strategy consultancy that helps organisations design more effective programs, policies, and communications through evidence, empathy, and collaboration.
 
Our work sits at the intersection of research, evaluation, and strategy. We partner with public agencies, non-profits, and community organisations to explore complex challenges, uncover insights, and co-create solutions that make a lasting impact.

Zhi Shien Tan

Research Director

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Zhi Shien is a researcher and strategist with a deep belief in the power of understanding people, their experiences, motivations, and sentiment, to shape better policies, programs, and communities. She has led research and evaluation projects with public agencies, non-profits, and community organisations, helping them uncover insights that inform meaningful change.

Zhi Shien brings a nuanced understanding of human behaviour and communication, blending qualitative depth with analytical rigour. She is skilled in translating complex findings into clear, actionable strategies that help organisations make informed, human-centred decisions. At Circlus, she leads the research practice, guiding teams in designing studies, shaping evaluation frameworks, and co-creating insights with partners and communities. Her approach is thoughtful, participatory, and rooted in the belief that good research not only measures impact, but deepens connection and drives transformation.

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